Singer Ed Sheeran has already smashed records with his new album Divide.
It's a pretty good week to be Ed Sheeran.
÷ Is also expected to have the biggest first-week sales of the year so far in the United States, according to Billboard.
Divide has also broken Spotify records with the album tracks amassing over 56 million on day one of release, trumping The Weeknd's reigning record of 29 million streams with Starboy in December 2016.
Of the 432,000 sales, 63% were on CD and vinyl, 31% were downloads and 6% were "streaming equivalent sales" - an estimate of how streaming figures equate to sales.More news: Reality Check: Has North Korea become a greater threat?
Based on its early sales performance the album is expected to surpass sales of 500,000 in its first week, which would be the biggest opening for an album since Adele made history with 25 in 2015 and shifted 800,307 units.
Sheeran's tracks Dive and ideal both look set to land somewhere in the top 10, followed closely by probable top-20 contenders Galway Girl, Happier, Supermarket Flowers and New Man.
Addressing the magnitude of Sheeran's sales and the positive response to Divide, Ben Cook, president of Atlantic Records UK, said in a statement: "Ed is an artist that inspires a generation, and the release of Divide is a global event".
"Adele is the one person who's sold more records than me in the past 10 years", he recently told GQ. That's a big feat because her last album sold 20 million.
And if that wasn't enough for the 26-year-old star, it is looking likely that 16 tracks out of this week's Top 40 Singles chart will be from his album. "But if I don't set her as the benchmark then I'm selling myself short".