Tom Brady endorses meal subscription service

Tom Brady endorses meal subscription service

At one point, he even took a playful shot at New England Patriots quarterback Tom Brady.

According to ESPN's Darren Rovell, Tom Brady's next endorsement venture is the "plant-based meal company Purple Carrot of MA". The meals are gluten-free, higher in protein and lower in refined sugar than Purple Carrot's typical products.

The subscription-based plan ships customers three meals a week for two people and rings in at $78 (roughly $13 a meal).

Purple Carrot's CEO Levitt said the company is "very happy" with the response so far.

Whether you're a fan of meal delivery programs like Blue Apron and Hello Fresh or would rather stick to your own grocery shopping, a set of meals curated by top athletes sounds pretty promising, right?

More news: Logan pulls in $120 million in US

Purple Carrot and Brady came together last summer and jointed worked together to develop TB12 Performance meals.

Now, that doesn't sound too bad, until you remember that Brady also doesn't eat nightshades like tomatoes, peppers, mushrooms, or eggplants.

Brady's $200 nutritional guide featuring avocado ice cream and $50 snack packages already exist.

Sample items on the menu includes, while lentil risotto with winter roasted vegetables, meyer, lemon, and cashew gremolata; ramen bowl with charred broccolini and gingered amaranth greens; and crispy turnip cakes with quinoa tabbouleh and za'atar yogurt. While he declined to give specific numbers about orders, Levitt said there is a possibility the company will sell out despite having "expanded our capacity quite a bit to accommodate for this launch".

Purple Carrot has adopted the phrase "Eat Like A Goat", a double meaning that references a goat's plant-based diet and the acronym to greatest of all time. What about ones created by Tom Brady?

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