The sculpture's silhouette facing "Charging Bull" also echoes the famous Occupy Wall Street image of a dancer posing atop the bovine sculpture, though here the woman is now a girl and in the way of the charging bull.
A Wall Street firm is marking International Women's Day with a call to increase gender diversity on corporate boards and is driving the point home with a symbolic standoff. They will also send out letters to more than 3,000 companies asking them to act on the issue.
McCann New York advertising agency erected the statue for its client State Street Global Advisors in order to highlight the finance industry's gender inclusivity, lack of equal pay for women and issues with diversity. But what does the Fearless Girl stand for and which message does it want to tell the world?
The statue is meant to mark International Women's Day and the firm's push for gender parity.
"We believe good corporate governance is a function of strong, effective and independent board leadership", State Street Global Advisors chief executive officer Ron O'Hanley said in a statement.More news: Planned Parenthood Closer to Losing Federal Money
Almost one quarter of boards represented in the Russell 3000, an index of the entire U.S. stock market, have no women at all, according to Heinel.
USA money manager State Street said Wednesday it is going to start putting real pressure on the 3,500 companies it invests in to put more women in charge - or they'll put their money where their mouth is and leave. "To me it says a woman can be delicate and petite, but strong".
State Street is aiming to keep the statue of the girl up for at least a month.
The statue emerged as women in Boston and around the country participate in a general strike called "A Day Without Women," choosing not to go to work or shop for the day, with exceptions for small or women-owned businesses.
The bull, designed by Italian-born artist Arturo Di Modica, was initially taken down from its spot by the New York Stock Exchange but was placed permanently on Broadway.