Amazon has allowed third-party manufacturers to bake Alexa into their products. Amazon announced today that its digital assistant Alexa will be integrated into the Amazon Shopping app for iOS. Perhaps Amazon's native Alexa integration into iOS will be more robust. This means that iOS users who don't own any Amazon hardware can now gain access to Alexa's growing list of skills, which let users easily link multiple services together for quick voice control interactions.
Alexa is accessible in the app by tapping the microphone icon in the search bar.
Why this matters: In addition to helping iPhone users with basic queries like getting today's weather information, Alexa has a leg-up on Siri. Users will be able to play music and books from Music Unlimited, Prime Music or Kindle books using Amazon app.More news: Airport personnel strike: All flights between Sofia and Berlin cancelled
Alexa is coming to Siri's home turf. Amazon said you can ask about people, geography, dates, music, sports, and more. There are a lot of things that you can control Siri with that you can control Alexa with and vice-versa. Among other partnerships, Amazon recently teamed up with Dish Network Corp., which is pairing its Hopper DVR with Echo and Amazon's smaller Dot smart speaker. But it will also include most of the other functionality Alexa has to offer.
Amazon is rolling out the new update for its app starting this Thursday, and the rollout is expected to be fully realized by next week, according to MacRumors. If you already have these two apps installed on your iOS device, then all you have to do is wait for the over-the-air update to hit your iOS device.