AOL and Yahoo to merge into new firm called Oath

AOL and Yahoo to merge into new firm called Oath

It will be interesting to see why the more recognizable (and, quite frankly, less nonsensical) Verizon branding isn't being extended to the AOL and Yahoo! properties.

Interestingly, AOL has also chimed in on the announcement saying "In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital".

The creation of Oath does not necessarily mean that Verizon will eliminate the AOL and Yahoo brands, but it does mean that these companies will operate and report financial results separately from Verizon.

Oath will oversee Yahoo and AOL after the deal is completed.

In July, Verizon announced it acquired Yahoo's core Internet business - search, mail, content and ad-tech businesses - for about $4.8 billion in cash.

An image of what appears to be the new company's logo has been posted: A boring sans serif logotype followed by a blue colon with "A Verizon Company" appearing underneath.

More news: Bob Dylan collects his Nobel Prize

"Verizon's long-promised Yahoo acquisition has a name".

However, other government investigations and third-party litigation related to the hacks will be shared by Verizon and Yahoo. The Recode internet blog said Tuesday Mayer could be entitled to up to $23 million, although it remains unclear whether the full payment will be made, considering Yahoo's poor business figures in the past four years and the costs arising from the hacker attacks.

In the case of Oath the company, it may be more of an oath of acquiescence as Verizon's mobile and broadband customers sign their contracts.

Business Insider first reported yesterday that the merged companies will be known as "Oath", but that moniker is more of a "B2B brand,"AOL CEO Tim Armstrong told CNBC's "Squawk Box."".

Yahoo's most recent earnings report showed the company swung to profit in the final three months of a year ago, after a massive $4.4 billion loss in the same period of 2015.

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