After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads showing up on unsavory video content, YouTube announced Thursday that ads will not show on videos from new creators until a channel reaches 10,000 views.
In the past a user could upload and video and immediately start making money, but the problem with that was users were uploading and profiting from content they did not own. From now on, YouTubers won't make a penny until their channel hits 10,000-lifetime views. It also allows us to confirm if a channel is following our community guidelines and advertiser policies.
In creating the new policy, the company considered whether a minimum page view threshold may offend or discourage some of its less prolific creators from contributing to the site.
YouTube has been seeing more cases in which someone re-uploads original content - pirated from another YouTube channel - to try to earn ad revenue from it, according to VP of product management Ariel Bardin.More news: Simon Gotch Has Officially Been Released From WWE
In its quest to fight back against unlicensed re-uploads of popular videos, a process commonly referred to as "freebooting", YouTube is imposing a limit within its partner program.
Five years ago, YouTube opened their partner program to everyone.
Previously, YouTube has made participation in its advertising program relatively easy: account owners can apply to run ads next to their videos and it turned out there was very little in the way of barriers to getting approved. Facebook also often faces this issue with its videos.
It's also adding a review process to YPP, where it will evaluate said aspiring creators once they reach the threshold, just to make sure that the channel meets all the requirements. "If everything looks good, we'll bring this channel into YPP and begin serving ads against their content". That has led dozens of major brands to suspend ad spending on YouTube for the time being.