VW Group May Sell Ducati As It Continues To Streamline

VW Group May Sell Ducati As It Continues To Streamline

While Wolfsburg-based VW has started reaching out to potential buyers to sound out their interest, no decision has been taken on whether the brand will be sold, they added.

VW referred to Audi for comment.

There isn't a concrete buyer yet set for the deal, and neither Volkswagen or Audi chose to comment on the matter.

The sources told the news agency that the brand may approach its peers in China, Hero MotoCorp or other investors.

The Volkswagen Group, which owns marques including Ducati, Audi, Bugatti, Lamborghini, Porsche and Bentley, is reportedly cutting back spending across the entirety of its business.

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"It is an asset for trophy buyers with bigger interest in the brand than in the technology", one of the people said. The position of motorcycle giants such as Honda, Kawasaki or Harley-Davidson would be unknown. VW had acquired the marquee brand in 2012 from private equity firm Investindustrial Holdings SpA, for about €860 million ($935 million).

The possible sale of Ducati, now owned by Audi, comes as part of the Volkswagen Group's company-wide expenditure audit.

Industry insiders expressed initial doubts on VW's purchase of Ducati, considering it a less than financially astute notion of then VW Chairman Ferdinand Piech, who is no longer in charge. If the automaker doesn't manage to receive satisfactory response or valuation for its motorcycle brand, it might also consider a stock market flotation for Ducati in order to raise some money. However, by March this year chief executive Matthias Mueller said there was still nothing to announce.

A long list for a company that is moving full steam ahead, having recorded a turnover of 593 million euro in 2016.

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