Google launches news feed feature for its Android and iOS app

Google launches news feed feature for its Android and iOS app

While it sounds a little bare, Google is trying to capture more of its users' attention and keep them in touch with relevant content, ideally building fresh lifetime value. If you happen to be part of Google's testing group of choice, you'll see the new additions to the app at the very bottom of its main interface.

"This feed is really about your interests".

Shashi Thakur, vice president of engineering at Google said: "You'll see cards with things like sports highlights, top news, engaging videos, new music, stories to read and more".

The report was based on a blogpost by Google on July 19, about news feed upgrades but the post was only meant for the mobile site and apps, Ars Technica reported on Saturday. This new feed will be a collection of stories that you would find interesting. You can refine this by either unfollowing a topic when it appears in your feed, or going into your Google app settings.

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How it will look and work on the web and whether it will include the search company's voice assistant Google Assistant is not yet known. A small number of users is apparently seeing both, meaning their build of the Google app contains four tabs in total, though screenshots proving that claim have yet to surface online. This new feature will pick up stories based on your interests and show them to you. By tapping that x, you can mention if you're not actually interested in the topic. Under the Google search bar, cards with items related to the user's interests are presented. For that, you'll need to check if you have the updated card design, as well as feed customization settings. That said, Google will also be introducing a feature to follow the particular topics or publishers. Google said they are "making it easier than ever to discover, explore and stay connected to what matters to you - even when you don't have a query in mind". And if you did, blame Google for releasing so many server-side tests.

So don't believe everything you read.

The new feature in the Google app is now available for the Android and iOS for users in the United States as of this time, according to Neowin. Just open the Google app and scroll up to get started. "The more that you learn, the more places you'll go".

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