Google appeals $2.9 billion antitrust fine from EU

Google appeals $2.9 billion antitrust fine from EU

Brussels had accused Google of giving more preference to its own services in the search results to the determinant of other price comparison sites, such as TripAdvisor and Expedia.

Google has appealed against a record 2.4bn Euro (£2.18 billion) antitrust fine, its chances of success boosted by Intel's partial victory last week against an European sanction.

Google faces a further fine amounting to 5% of the average daily global earning of its parent company Alphabet (NASDAQ:GOOG) if it continues its practices after the deadline.

The company has submitted plans on how it plans to stop favouring its shopping service and these are now being reviewed by Brussels.

The owner of the world's largest search engine said it filed its appeal on Monday at the EU's General Court, based in Luxembourg.

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At the time of the ruling, Europe's antitrust chief Margrethe Vestager said Google's strategy for attracting customers to its online shopping service was not just about being better than rivals.

The appeal lodged by Google will not help it to suspend the fine, however, it can put the money in a blocked account until the final decision. Previously it had stated that it "respectfully" disagreed with the Commission's decision.

The fine on Google broke the previous record of European Union monopoly case against United States chip maker Intel of 1.06 billion euros in 2009.

Google may take confidence on an unexpected reversal for Brussels last week when the European court of justice ordered a lower tribunal to re-examine Intel's appeal against a €1.06bn fine, the previous record for an anti-trust case.

The EU is now also investigating whether Google tried to squeeze out its rivals in online search advertising and through its Android mobile operating system.

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