Audio Launch: Hosting by Rana Daggubathi

Audio Launch: Hosting by Rana Daggubathi

The producers of the mega-budget sci-fi thriller are going all out to promote the film, from launching a very big 2.0 hot air-balloon in the skies of the United States to lighting up world famous Burj Khalifa in Dubai with 2.0 posters, the filmmakers are pushing the envelope in film marketing. The excitement and fanfare around the film is getting louder, even as the film is about three months away from its theatrical release. The sci-fi thriller flick will be one of the most expensive films made in recent times.

A R Rahman is also performing in this event for a song with 125 symphony artists. It is said to be a two-hour long event.

More news: Highest performance 2018 Ford Mustang GT developed in secret

The audio launch will be hosted by RJ Balaji in Tamil, Rana Daggubati in Telugu and Karan Johar in Hindi at the Dubai's Burj Khalifa. A grand audio release will be held in Dubai today on Friday, and the teaser and theatrical trailer of 2.0 will also be unveiled at grand functions in Hyderabad and Chennai, respectively. At a later date, ZEE Group of Channels will telecast in different languages. The poster feature Rajinikanth and Amy Jackson amid blazing fire and behind them is Akshay Kumar with that scary look.

Suriya, his actor wife Jyothika, and Karthi have also landed in Dubai for the event. According to reports, LED screens worth a whopping Indian Rs20 million will be displayed at shopping malls in Dubai for the live relay of the event.

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