The ugly reality about buying an iPhone X today

The ugly reality about buying an iPhone X today

The device category rose about 2% during Q4 as compared to past year, which seems like a modest amount considering no one expected the iPhone 8 and iPhone 8 Plus to do as well as they did. That is instead of 11.4-million units, the company sold 10.3-million - so, not too shabby anyway.

Apple exceeded all metrics, reporting it had sold 46.7 million iPhones, and made profit of $2.07 per share on revenue of $52.6 billion.

Apple shook off some fears about waning iPhone sales, soaring past estimates for its fourth-quarter earnings and posting sales increases in every product category.

The company also showed off other new products in the back half of this year, amid back-to-school shopping season: the Apple Watch Series 3 with a cellular connection, its thinnest and lightest MacBook yet, and the Apple TV 4K. Analysts on average were expecting $84.18 billion, according to Thomson Reuters I/B/E/S. "We had double-digit iPhone growth in numerous emerging markets". This quarter's earnings will give a glimpse into the first few weeks of sales for the iPhone 8, one of Apple's newest devices.

"Apple's year-over-year revenue growth rate accelerated for the fourth consecutive quarter and drove EPS growth of 24 percent in the September quarter", Apple's CFO Luca Maestri added.

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Perhaps unsurprisingly, Apple itself struck an optimistic tone.

Apple Inc forecast revenue for the holiday shopping-quarter largely above market expectations, allaying investor concerns about production delays on the eve of the launch of the highly anticipated iPhone X.

Apple's cash hoard now stands at $268.9 billion.

Most Australians buyers are expected to buy the premium iPhone X on a contract, however, which could prove more challenging.

With its rear camera specs, iPhone X has managed to strike a phenomenal balance between picture quality and form factor design, in our opinion, given how far we've come today technologically. The company is also set to sell the HomePod, a Siri-powered speaker to answer both Amazon's Echo line and Google's Home speakers.

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