Top brands pull ads from YouTube over paedophile concerns

Top brands pull ads from YouTube over paedophile concerns

These videos include those with content that could be "endangering" a minor, even though that was not originally the uploader's content. YouTube has also tighten its age restriction on family videos that contain mature themes and adult humor, so they can be viewed only by those 18 years and above. Many videos are published by verified profiles from Eastern Europe.

Johanna Wright, YouTube's VP for product management, made the announcement, on the back of a growing trend around content on YouTube that attempts to pass as family-friendly, but is clearly not.

A controversy related to inappropriate videos targeted at children on YouTube has resulted in some fallout among the platform's advertising partners.

Cadbury chocolates maker Mondelez, Lidl, Mars and other consumer goods marketers have pulled advertising from YouTube after The Times newspaper found the video sharing-site was showing clips of scantily clad children alongside the ads of major brands. Content creators would post videos of what looked like child-friendly characters like Dora the Explorer or Peppa Pig, and then show them performing harmful or disturbing actions.

Brands including Adidas, Mars and Diageo withdrew their business from Google's video platform as this newspaper revealed that their adverts were running on the videos.

"You have no way of controlling what they're watching if they're scrolling through this YouTube Kids app", said mother Megan Gibbs. "We're wholly committed to addressing these issues and will continue to invest the engineering and human resources needed to get it right".

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The video hosting giant said further that it had, since June, removed ads, allowing YouTubers to capitalize on the content they post, from as many as 3 million videos "depicting family entertainment characters engaged in violent, offensive, or otherwise inappropriate behavior".

Despite that, it hasn't been enough to convince advertisers and concerned watchers.

The channel was removed from the site after complaints the videos were disturbing, according to BuzzFeed News.

"Until we have confidence that appropriate safeguards are in place, we will not advertise on YouTube and Google".

"We have taken the decision to immediately suspend all our online advertising on YouTube and Google globally". In the clips sent to the platform by journalists, the children are shot in inappropriate clothes or in a hard position, or are forced to play "Doctor" with the older ones, pretending to eat diapers, and there scenes with fake theft, etc.

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