Google pulls YouTube from Amazon Fire TV, Echo Show

Google pulls YouTube from Amazon Fire TV, Echo Show

Amazon responded by saying Google was "setting a disappointing precedent by selectively blocking customer access to an open website", adding: "We hope to resolve this with Google as soon as possible". In 2016, YouTube's viewership on TV screens grew 90% compared to 2015, according to the Google-owned company.

Google has cut rival Amazon's access to its streaming media service in an apparent response to the banning of YouTube on Amazon Fire devices.

A couple of weeks ago, YouTube reappeared on the Amazon Echo Show and while it wasn't quite as nice as the version that got pulled by Google, it was still YouTube working on the Echo Show again.

In its statement Google said: "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services". At the time, Google stated that the use of YouTube on the Amazon Echo Show "violates our terms of service, creating a broken user experience". In a statement, it cited the fact that Amazon does not sell Google hardware on its various platforms.

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When two heavyweights from different subsectors of the tech world start directly competing there will be arguments and temper tantrums, but Google and Amazon have escalated the feud.

Apple Chief Executive Tim Cook first announced Prime Video support for Apple TV at the Apple Worldwide Developers Conference in June, but the app's release had been delayed for unknown reasons. This shows that Google wants to impose its own rules on how YouTube is rendered on Amazon's devices, but that doesn't seem to imply that Google is seeking control.

"Google and Amazon have been sparring for several months but the move by Google to pull YouTube off Amazon ecosystem devices may bring this issue to a head".

Fire TV owners, I hope you don't enjoy watching much YouTube, because the app is about to disappear from your device. For now, Amazon users will have to deal with the impending loss of YouTube as displayed on various warning pop-ups littered throughout Amazon's products and Google users will have to put up with the inability to cast Amazon apps.

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