Why Apple is buying Shazam, the music-recognition app whose popularity sank

Why Apple is buying Shazam, the music-recognition app whose popularity sank

Also, said that we have exciting plans in the store and looking forward to combining with Shazam.

"Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users".

After a few days of rumours surrounding Apple's possible acquisition of the British-founded Shazam, Apple has confirmed to BuzzFeed that it has acquired the firm and all of its assets.

The technology is also no longer quite as novel, with Shazam facing rivals such as SoundHound and with smartphones capable of ever more advanced recognition functions. However, some of the features of Shazam app conceivably can blend into Apple music streaming services that have accumulated more than 27 million subscribers since the company as created in 2015. Shazam already works with the two companies and Apple, by directing users to the sites to listen to tracks after they're recognised on the app.

"We are excited to announce that Shazam has entered into an agreement to become part of Apple".

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Earlier it was just under reports that the tech giant Apple is buying Shazam for $400 million, but now it has officially been cleared that the company has purchased the music recognition app for $400 million.

But Shazam has struggled to find a way to make money off its technology, even as it said that it had reached one billion downloads on smartphones past year. However, neither Shazam nor Apple have disclosed any information regarding the status of these partnerships.

Shazam, one of the first apps to be popular globally, has been downloaded over 1 billion times and is used 20 million times a day around the world. With (Other OTC: WWTH - news) a click, the app identifies tracks playing on the radio, at parties or as background music.

Apple will likely integrate Shazam with Siri, Apple Music, and iTunes to make its services more appealing to users and help them easily find new music.

The reason for this, one source says, is that for all of Shazam's popularity and move into revenue-generating areas like marketing, the company never really found a solid business model.

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