Humble Brag: Amazon Breaks Down Its Record Holiday Season

Humble Brag: Amazon Breaks Down Its Record Holiday Season

They lowered iPhone X sales projections for the first quarter of next year, citing signs of lackluster demand at the end of the holiday shopping season, and the company's shares fell 2.5 percent Tuesday, weighing down the Dow Jones industrial average. Prime membership continued to grow - "in fact, in one week alone, more than four million people started Prime free trials or began paid memberships, to benefit from free two-day, one-day or same-day shipping, in addition to ultra-fast one and two hour delivery with Prime Now".

Amazon issued an after-Christmas press release - as always, it talked a lot about its services but was shy on details. Prime membership has many perks these days, from unlimited streaming of Amazon's catalogs of movies and songs, to endless photo storage (and 5GB for videos and documents).

However, the company has never announced how many Prime members it has; as of September 2017, Amazon Prime had about 90 million USA members (up 38%), according to estimates by Consumer Intelligence Research Partners.

More news: Donald Trump signs sweeping tax overhaul, sealing major victory

In its usual manner of boasting about big numbers without offering any specific data, Amazon.com Inc. From Thanksgiving to Cyber Monday, 140 million items were ordered from small businesses and entrepreneurs. The top three items ordered via mobile were the Echo Dot, Fire TV Stick with Alexa Voice Remote and the TP-Link Smart Plug, according to Amazon.

It said it has delivered 1 million customer packages in a single day across its 10 North American and European fulfillment centers. The Echo Dot was the best-selling among the company's devices. Additionally, millions of Prime members used Amazon Alexa to shop by voice for holiday gifts. That's also big news for the ecosystem of Alexa devices, and it could spur developers to create more skills for Amazon's digital assistant in the future.

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999.

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